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Business: Analytics

Master of Science Business

Professor Brad Chandler holds a mini lecture with a mix of undergraduate and graduate students in the Learniong Commons Finance and Analytics Lab on Blockchain and Cryptocurrencies.

Uncover insights and provide actionable recommendations in any business setting with a Master of Science Business: Analytics from UW–Madison.


Is this program right for you?

As the amount and quality of data increases, so does demand for professionals who can harness its power. A Master of Science Business: Analytics prepares you with a strong foundation and the ability to utilize tools to generate insights from data — and use as a competitive advantage.

The 30-credit, face-to-face MSBA program from the University of Wisconsin–Madison teaches you to apply business analytics tools and methods across industries and business sectors — from marketing and finance to supply chain. You’ll learn how to leverage expertise in data management software and statistical programming to turn data into decisions.

An MSBA positions you as the expert in cutting-edge analytics techniques so you’ll be confident delivering insights and recommendations for your organization. With our comprehensive curriculum, you’ll be prepared to tap into a wide variety of opportunities in business analytics.

Our 41,000+ Badger Business alumni network includes many top executives at Fortune 500 companies who value our graduates’ academic rigor, emotional intelligence and collaborative management approach — as well as their business acumen and integrity. Ours is a community that believes in building relationships and opportunities by bringing out the best in those around them.

Is this program right for you?

As the amount and quality of data increases, so does demand for professionals who can harness its power. A Master of Science Business: Analytics prepares you with a strong foundation and the ability to utilize tools to generate insights from data — and use as a competitive advantage.

The 30-credit, face-to-face MSBA program from the University of Wisconsin–Madison teaches you to apply business analytics tools and methods across industries and business sectors — from marketing and finance to supply chain. You’ll learn how to leverage expertise in data management software and statistical programming to turn data into decisions.

An MSBA positions you as the expert in cutting-edge analytics techniques so you’ll be confident delivering insights and recommendations for your organization. With our comprehensive curriculum, you’ll be prepared to tap into a wide variety of opportunities in business analytics.

Our 41,000+ Badger Business alumni network includes many top executives at Fortune 500 companies who value our graduates’ academic rigor, emotional intelligence and collaborative management approach — as well as their business acumen and integrity. Ours is a community that believes in building relationships and opportunities by bringing out the best in those around them.

Admissions requirements

All applicants must:

  • Have a bachelor’s degree from an accredited institution; international applicants must have a degree equivalent to an approved U.S. bachelor’s degree.
  • Submit GRE scores using code 1846 or GMAT scores using code 79K-2S-01.
  • Submit evidence of English language proficiency, if applicable. The required proficiency scores are: TOEFL IBT 92, PBT 580; or IELTS 7.0.

Application materials required:

  • Online application
  • Resume/CV
  • Essay
  • Official transcripts
  • One professional letter of recommendation
  • Admissions interview*

*By invitation only with a completed application.

Connect with us

Pathways: MS Information

November 09
9-10 a.m.
Learn about the rapidly expanding field of data and information from a panel of faculty from the School of Computer, Data & Information Sciences.
Register for Faculty Spotlight: MS Information

Virtual Open House: Explore and Apply to Graduate School at UW-Madison

November 10
8:30 a.m.-3 p.m.
Meet with staff and faculty from our 160+ graduate degree programs, gain insight into the application process, and discover the array of services and resources available to graduate students at UW–Madison.
Register for Grad School Virtual Open House

View all events

Program highlights

  • You go through the program with a cohort, building your professional network and allowing you a quality collective learning experience.

How you'll learn

  • Enter with a tight cohort and move through the program together.
  • Work in small teams on projects that develop and apply your skills in real-world situations.
  • Capstone course pairs you with a company to work on a real-world analytics project.

Sample curriculum

Required Courses

  • Statistics and Programming for Business Analytics
  • Machine Learning for Business Analytics
  • Data Visualization for Business Analytics
  • Prescriptive Modeling and Optimization for Business Analytics
  • Experiments and Causal Methods for Business Insights
  • Data Technology for Business Analytics
  • Analytics Consulting Practicum
  • Current Topics in Business Analytics
  • Project Management

Electives

  • Health Analytics
  • Security Analysis
  • Marketing Research
  • Enterprise Systems and Supply Chain Management
  • Marketing Analytics
  • Compensation: Theory and Administration
  • Diversity in Organizations
  • Business Strategy
  • Supply Chain Analytics
  • Real Estate Finance
  • Techniques of Real Estate Valuation
  • Risk Analytics and Behavioral Science
  • Risk Financing Techniques

Ready to learn more about Business: Analytics?
View the UW-Madison Guide

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Connect with our enrollment coaches

Our friendly, knowledgeable enrollment coaches are here to answer your questions. Contact an enrollment coach to:

  • Learn how to make this program work with your life/schedule
  • Verify credit transfers
  • Get help with your application
  • Determine if financial aid is available

Visit with our coaches on campus or at an upcoming student fair in your area. Search student fairs & events

Connect with a coach