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Consumer Behavior & Marketplace Studies Online

Bachelor of Science in Consumer Behavior and Marketplace Studies

Young male business student poses humorous question during lecture.

The BS in Consumer Behavior and Marketplace Studies: Consumer Behavior and Marketplace Studies Online program is a flexible option that prepares you to innovate and lead a rapidly evolving industry.


Is this program right for you?

If you’re interested in advancing in a career that blends business, analytics and technology with creativity and empathy, you’ll want to explore the Consumer Behavior and Marketplace Studies (BS): Consumer Behavior and Marketplace Studies Online program.

This course of study allows you to explore the world of commerce and technology from a people-first perspective. You’ll dive into trends to research, better understand and improve the global customer experience with the support and guidance of faculty from the renowned UW–Madison School of Human Ecology (SoHE), a team of industry experts and researchers. Coursework integrates analytics with retailing and consumer behavior and includes design thinking.

SoHE’s graduates work for diverse and rapidly growing companies around the globe that change the face of how consumers buy products and how suppliers make purchasing decisions. Graduates become leaders who anticipate and meet consumer needs. This program prepares you to lead and innovate in a rapidly changing, consumer-driven industry using cutting edge technology and analytics. Graduates pursue careers in areas such as product development, merchandising and buying, consumer research and marketing, management and operations, e-commerce and entrepreneurship.

Is this program right for you?

If you’re interested in advancing in a career that blends business, analytics and technology with creativity and empathy, you’ll want to explore the Consumer Behavior and Marketplace Studies (BS): Consumer Behavior and Marketplace Studies Online program.

This course of study allows you to explore the world of commerce and technology from a people-first perspective. You’ll dive into trends to research, better understand and improve the global customer experience with the support and guidance of faculty from the renowned UW–Madison School of Human Ecology (SoHE), a team of industry experts and researchers. Coursework integrates analytics with retailing and consumer behavior and includes design thinking.

SoHE’s graduates work for diverse and rapidly growing companies around the globe that change the face of how consumers buy products and how suppliers make purchasing decisions. Graduates become leaders who anticipate and meet consumer needs. This program prepares you to lead and innovate in a rapidly changing, consumer-driven industry using cutting edge technology and analytics. Graduates pursue careers in areas such as product development, merchandising and buying, consumer research and marketing, management and operations, e-commerce and entrepreneurship.

Admissions requirements

To be considered for UW–Madison Online you must be a transfer student. A transfer student is anyone who has attended another college or university after graduating from high school and wishes to enroll in an undergraduate degree program at UW–Madison.

In order to be eligible for transfer admission for UW–Madison Online, you must have completed at least 12 transferable semester hours of college-level work. AP, A-Level, IB, and CLEP cannot be used toward the 12 transferable credit requirement.

Freshman applicants are not eligible for admission to UW–Madison Online. A freshman includes anyone who is currently a student in high school or who has not taken college coursework since graduating from high school.

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Program highlights

  • Curriculum continually evolves to meet cross-sector demand in order to best prepare graduates to enter or advance in the workplace.
  • 91 percent of 2016-2018 SoHE grads who reported their plans at the time of graduation said they were prepared or well-prepared for the next step in their career.

The University of Wisconsin–Madison is ranked #14 in top public schools byU.S. News & World Report, 2022.

How you'll learn

All courses are online so you can learn from anywhere in the world. Most courses have assignment deadlines, exams, quizzes and discussions throughout the term. Peer and instructor interaction varies based on the course, and discussion and engagement in the digital learning environment is encouraged. The program is designed for part-time students so you can keep career and family commitments.

Sample curriculum

Foundational courses

  • Retail Leadership Symposium
  • Introduction to Retail
  • SoHE Career and Leadership Development
  • Consumer Finance
  • Consumer Research and Analysis
  • Intro to Statistical Methods
  • Consumer Insights
  • Accounting Principles
  • Consumer Behavior

Core and capstone courses

  • Consumer Design Strategies & Evaluation
  • Retail Financial Analysis
  • The Consumer & the Market
  • Consumer Analytics

The courses above are required for the BS in Consumer Behavior and Marketplace Studies: Consumer Behavior & Marketplace Studies online major. In addition to these courses, all students are required to fulfill a minimum set of general education requirements and a minimum of 120 total credits to ensure that every graduate acquires the essential core of an undergraduate education.

Ready to learn more about Consumer Behavior & Marketplace Studies Online?
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Connect with our enrollment coaches

Our friendly, knowledgeable enrollment coaches are here to answer your questions. Contact an enrollment coach to:

  • Learn how to make this program work with your life/schedule
  • Verify credit transfers
  • Get help with your application
  • Determine if financial aid is available

Visit with our coaches on campus or at an upcoming student fair in your area. Search student fairs & events

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