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Management Online

Bachelor of Business Administration

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The online BBA in Management is a flexible option that prepares you for leadership roles in a variety of growing industries — or in your own business.


Is this program right for you?

Management studies focus on the activities of leadership, power, decision-making, organizational structure and change, strategy and policy, and the integration of organizational functions. If you aim to be an entrepreneur or advance in a leadership position in a private business, government or nonprofit organization, a BBA in Management is a good fit for you.

Through UW–Madison Online, you’ll learn from top faculty in the field. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, planning, problem solving and building relationships. You will learn to develop successful team structures that maximize performance, design systems to achieve strategic objectives in a global business environment, diagnose problems and design effective interventions, and evaluate an organization to maximize its competitive advantage within an industry.

This degree will prepare you to work for businesses large and small or for yourself as a business owner or entrepreneur. Top industries hiring in this field include finance and insurance, health care and social assistance, professional/scientific/technical services and manufacturing. The BBA in Management from UW–Madison Online will equip you for a broad array of careers, from business owner to talent acquisition manager or compensation analyst, to name just a few.

Is this program right for you?

Management studies focus on the activities of leadership, power, decision-making, organizational structure and change, strategy and policy, and the integration of organizational functions. If you aim to be an entrepreneur or advance in a leadership position in a private business, government or nonprofit organization, a BBA in Management is a good fit for you.

Through UW–Madison Online, you’ll learn from top faculty in the field. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, planning, problem solving and building relationships. You will learn to develop successful team structures that maximize performance, design systems to achieve strategic objectives in a global business environment, diagnose problems and design effective interventions, and evaluate an organization to maximize its competitive advantage within an industry.

This degree will prepare you to work for businesses large and small or for yourself as a business owner or entrepreneur. Top industries hiring in this field include finance and insurance, health care and social assistance, professional/scientific/technical services and manufacturing. The BBA in Management from UW–Madison Online will equip you for a broad array of careers, from business owner to talent acquisition manager or compensation analyst, to name just a few.

Admissions requirements

To be considered for UW–Madison Online you must be a transfer student. A transfer student is anyone who has attended another college or university after graduating from high school and wishes to enroll in an undergraduate degree program at UW–Madison.

In order to be eligible for transfer admission for UW–Madison Online, you must have completed at least 12 transferable semester hours of college-level work. AP, A-Level, IB, and CLEP cannot be used toward the 12 transferable credit requirement.

Freshman applicants are not eligible for admission to UW–Madison Online. A freshman includes anyone who is currently a student in high school or who has not taken college coursework since graduating from high school.

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Program highlights

  • The University of Wisconsin-Madison is ranked #15 among public universities for undergraduate management programs by U.S. News & World Report, 2021. Students will learn from world-class faculty who have achieved global recognition.
  • Top employers, from Fortune 500 companies to entrepreneurial firms, turn to the Wisconsin School of Business (WSB) to recruit, hire and promote business leaders. The WSB maintains more than 600 corporate partners throughout the nation and across the world.
  • More than 40,000 strong and growing each year, the Wisconsin Business Alumni community is a connection to business professionals across the globe. You’ll join a community known for dynamic leadership, innovative solutions and excellence.

The University of Wisconsin-Madison is ranked #7 in public undergraduate business programs by U.S. News & World Report, 2021.

How you'll learn

All courses are online so you can learn from anywhere in the world. Most courses have assignment deadlines, exams, quizzes and discussions throughout the term. Peer and instructor interaction varies based on the course, and discussion and engagement in the digital learning environment is encouraged. The program is designed for part-time students so you can keep career and family commitments.

Sample curriculum

Business Preparatory Requirements

  • Personal and Professional Foundations in Business
  • Workplace Writing and Communication
  • Principles of Macroeconomics
  • Introductory Financial Accounting
  • Introductory Managerial Accounting
  • Business Analytics I
  • Business Analytics II

Business Core and Breadth Requirements

  • Introduction to Finance
  • Marketing Management
  • Managing Organizations
  • Operations Management
  • Business Law
  • Principles of Risk Management

Management Major Requirements

  • Human Resource Management
  • Strategic Management
  • Negotiations
  • The Management of Teams

The courses above are required for BBA in Management online majors. In addition to required courses for the BBA in Management online major, all students are required to fulfill a minimum set of general education and breadth requirements as well as a minimum of 120 total credits to ensure that every graduate acquires the essential core of an undergraduate education. Students will also be required to satisfy four pre-business courses including Introduction to Speech Composition, Principles of Economics, Introduction to Psychology and Calculus.

Ready to learn more about Management Online?
View the UW-Madison Guide

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Connect with our enrollment coaches

Our friendly, knowledgeable enrollment coaches are here to answer your questions. Contact an enrollment coach to:

  • Learn how to make this program work with your life/schedule
  • Verify credit transfers
  • Get help with your application
  • Determine if financial aid is available

Visit with our coaches on campus or at an upcoming student fair in your area. Search student fairs & events

Connect with a coach