Business: Data, Insights, and Analytics
Master of Science in Business: Data, Insights, and Analytics
Harness the power of data to drive business decisions with the Master of Science in Business: Data, Insights and Analytics from the Wisconsin School of Business.
Is this program right for you?
With the increase of data availability and the desire of companies to use it as a competitive resource, the demand for business analytics professionals has increased dramatically.
The Master of Science in Business: Data, Insights and Analytics from the University of Wisconsin–Madison School of Business provides you with a strong methodological foundation and cutting-edge descriptive, predictive and prescriptive analytics techniques to deliver strategic insights for your organization.
This part-time online master’s program gives you the tools to go from data collection to solution implementation. You’ll learn to leverage expertise in data management software and statistical programming, using data to answer complex business questions.
At the same time, you’ll develop your skills as a leader by learning to manage analytics projects, communicate professionally and influence data-based changes within an organization. With our comprehensive curriculum, you’ll be prepared to tap into a wide variety of career opportunities in business analytics.
Founded in 1900, the Wisconsin School of Business established one of the first five business programs in the nation. Wisconsin faculty and staff are committed to helping you achieve your professional goals and work to get you on the path to career success.
Our 41,000+ Badger Business alumni network includes many top executives at Fortune 500 companies who value our graduates’ academic rigor, emotional intelligence and collaborative management approach — as well as their business acumen and integrity. Ours is a community that believes in building relationships and opportunities by bringing out the best in those around them.
Is this program right for you?
With the increase of data availability and the desire of companies to use it as a competitive resource, the demand for business analytics professionals has increased dramatically.
The Master of Science in Business: Data, Insights and Analytics from the University of Wisconsin–Madison School of Business provides you with a strong methodological foundation and cutting-edge descriptive, predictive and prescriptive analytics techniques to deliver strategic insights for your organization.
This part-time online master’s program gives you the tools to go from data collection to solution implementation. You’ll learn to leverage expertise in data management software and statistical programming, using data to answer complex business questions.
At the same time, you’ll develop your skills as a leader by learning to manage analytics projects, communicate professionally and influence data-based changes within an organization. With our comprehensive curriculum, you’ll be prepared to tap into a wide variety of career opportunities in business analytics.
Founded in 1900, the Wisconsin School of Business established one of the first five business programs in the nation. Wisconsin faculty and staff are committed to helping you achieve your professional goals and work to get you on the path to career success.
Our 41,000+ Badger Business alumni network includes many top executives at Fortune 500 companies who value our graduates’ academic rigor, emotional intelligence and collaborative management approach — as well as their business acumen and integrity. Ours is a community that believes in building relationships and opportunities by bringing out the best in those around them.
Admissions requirements
All applicants must:
- Have a bachelor’s degree from an accredited institution.
- Have a minimum undergraduate GPA of 3.0.
- Submit evidence of English language proficiency, if applicable. The required proficiency scores are: TOEFL IBT 92, PBT 580; or IELTS 7.0.
- The GMAT and GRE are optional for applicants.
Application materials required:
- Online application
- Essay Questions
- Resume/CV
- Transcripts
- Letter of recommendation (optional)
Program highlights
- Applied analytics and capstone courses help tie coursework together with real-world case studies in business analytics.
- Use analytics tools like Python, R, SQL, Tableau, AWS and Snowflake.
- Courses incorporate current trends such as data visualization, robotic process automation and ethics to ensure you’re prepared for career success.
#8
MS in Business Analytics program in the U.S.
— QS World University Rankings
#1
University for producing the most Fortune 500 CEOs
— Kittleman
How you'll learn
- Flexible part-time program designed to be completed in 2 years.
- Go through the program with a cohort, building your professional network and learning in a quality collective experience.
- Learn from faculty and instructors across a variety of business disciplines including marketing, operations and risk management.
Sample curriculum
Business Stats Using Python
SQL Fundamentals
Data Visualization & Cloud Technologies
Advanced SQL & DW
Robotic Process Automation
Applied Analytics - Case Studies
Python Fundamentals
Data-to-Decisions
Predictive Modeling for Business Analytics
Experiments & Casual Methods for Business Insights
Applied Machine Learning
Analytics Consulting Project Management
Text Mining for Business Analytics
Pitfalls, Ethics, Comm., and Leadership in Business Analytics
Ready to learn more about Business: Data, Insights, and Analytics?
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Connect with our enrollment coaches
Our friendly, knowledgeable enrollment coaches are here to answer your questions. Contact an enrollment coach to:
- Learn how to make this program work with your life/schedule
- Get help with your application
- Determine if financial aid is available
Visit with our coaches on campus or at an upcoming student fair in your area. Search student fairs & events.
