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Marketing Online

Bachelor of Business Administration

a group of businesspeople having a meeting in a modern office

The online BBA in Marketing is a flexible option that equips you with the skills and knowledge to successfully market products and services — and meet employer needs.


Is this program right for you?

If you’re a strategic thinker and a creative problem-solver, then advancing in a career in marketing could be a good choice for you. Marketing is a diverse field that involves in-demand skills desired by top employers, large and small. It’s also a growing field, particularly in the digital realm. Successful marketers will be analytical, creative and know how to leverage technology.

The UW–Madison Online BBA in Marketing provides a robust foundation in business. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, creativity, relationship building and planning. You will learn to implement strategies related to product, place/distribution, price and promotion; analyze market segments and generate effective plans; leverage relevant sources to determine and support marketing actions; and apply analytical rigor to decisions.

Graduates pursue a variety of careers in marketing, including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management. You could be a product manager, social media strategist or market research analyst, among other dynamic jobs.

Is this program right for you?

If you’re a strategic thinker and a creative problem-solver, then advancing in a career in marketing could be a good choice for you. Marketing is a diverse field that involves in-demand skills desired by top employers, large and small. It’s also a growing field, particularly in the digital realm. Successful marketers will be analytical, creative and know how to leverage technology.

The UW–Madison Online BBA in Marketing provides a robust foundation in business. From the highly ranked Wisconsin School of Business, you will gain valuable skills in communication, collaboration, creativity, relationship building and planning. You will learn to implement strategies related to product, place/distribution, price and promotion; analyze market segments and generate effective plans; leverage relevant sources to determine and support marketing actions; and apply analytical rigor to decisions.

Graduates pursue a variety of careers in marketing, including brand/product management, marketing research/analytics, sales management, advertising, business-to-business marketing, digital and social media, consulting, and supply chain management. You could be a product manager, social media strategist or market research analyst, among other dynamic jobs.

Admissions requirements

To be considered for UW–Madison Online you must be a transfer student. A transfer student is anyone who has attended another college or university after graduating from high school and wishes to enroll in an undergraduate degree program at UW–Madison.

In order to be eligible for transfer admission for UW–Madison Online, you must have completed at least 12 transferable semester hours of college-level work. AP, A-Level, IB, and CLEP cannot be used toward the 12 transferable credit requirement.

Freshman applicants are not eligible for admission to UW–Madison Online. A freshman includes anyone who is currently a student in high school or who has not taken college coursework since graduating from high school.

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Virtual Open House: Explore and Apply to Graduate School at UW-Madison

November 10
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Meet with staff and faculty from our 160+ graduate degree programs, gain insight into the application process, and discover the array of services and resources available to graduate students at UW–Madison.
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Program Overview: Biotechnology

November 09
noon-12:30 p.m.
Join associate director Natalie Betz to get more information about the in-person MS in Biotechnology program. Information shared will include details on the curriculum, application process, and career outcomes.
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Program highlights

  • The University of Wisconsin–Madison is ranked #9 in the U.S. for undergraduate marketing programs by U.S.News & World Report, 2021.
  • Top employers, from Fortune 500 companies to entrepreneurial firms, turn to the Wisconsin School of Business (WSB) to recruit, hire and promote business leaders. The WSB maintains more than 600 corporate partners throughout the nation and across the world.
  • More than 40,000 strong and growing each year, the Wisconsin Business Alumni community is a connection to business professionals across the globe. You’ll join a community known for dynamic leadership, innovative solutions and excellence.

The University of Wisconsin-Madison is ranked #7 in public undergraduate business programs by U.S. News & World Report, 2021.

How you'll learn

All courses are online so you can learn from anywhere in the world. Most courses have assignment deadlines, exams, quizzes and discussions throughout the term. Peer and instructor interaction varies based on the course, and discussion and engagement in the digital learning environment is encouraged. The program is designed for part-time students so you can keep career and family commitments.

Sample curriculum

Business Preparatory Requirements

  • Personal and Professional Foundations in Business
  • Workplace Writing and Communication
  • Principles of Macroeconomics
  • Introductory Financial Accounting
  • Introductory Managerial Accounting
  • Business Analytics I
  • Business Analytics II

Business Core and Breadth Requirements

  • Introduction to Finance
  • Marketing Management
  • Managing Organizations
  • Operations Management
  • Business Law
  • Principles of Risk Management

Marketing Major Requirements

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy
  • Marketing in the Digital Age
  • Fundamentals of Supply Chain Management
  • Strategic Pricing

The courses above are required for BBA in Marketing online majors. In addition to required courses for the BBA in Marketing online major, all students are required to fulfill a minimum set of general education and breadth requirements as well as a minimum of 120 total credits to ensure that every graduate acquires the essential core of an undergraduate education. Students will also be required to satisfy four pre-business courses including Introduction to Speech Composition, Principles of Economics, Introduction to Psychology and Calculus.

Ready to learn more about Marketing Online?
View the UW-Madison Guide

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Connect with our enrollment coaches

Our friendly, knowledgeable enrollment coaches are here to answer your questions. Contact an enrollment coach to:

  • Learn how to make this program work with your life/schedule
  • Verify credit transfers
  • Get help with your application
  • Determine if financial aid is available

Visit with our coaches on campus or at an upcoming student fair in your area. Search student fairs & events

Connect with a coach