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Data Analytics for Decision Making

woman ponders graphical data on a computer screen

Be part of the growing demand for data-savvy decision-makers with a one-year online graduate certificate in Data Analytics for Decision Making from the University of Wisconsin–Madison.


Is this program right for you?

As the amount of data available continues to increase exponentially, more data-savvy managers are needed to sift through the vast amount of information and analyze and interpret large datasets. The University of Wisconsin–Madison’s online Capstone Certificate in Data Analytics for Decision Making prepares you for that role in just three semesters.

Our program is designed for working professionals, and course assignments are designed to be immediately applicable in organizational management and project planning. You’ll develop research projects that address your organization’s current strategic goals, apply a range of quantitative and qualitative data collection and analysis methodologies, develop better data management processes, and learn to communicate your findings effectively with your team. You will also learn about current organizational, public, and commercial data sources, and be able to explain the shortcomings of datasets and many data analysis methods.

Courses are taught by instructors from UW’s highly-ranked Information School and the Communications department, so you gain a highly marketable, interdisciplinary education.

Is this program right for you?

As the amount of data available continues to increase exponentially, more data-savvy managers are needed to sift through the vast amount of information and analyze and interpret large datasets. The University of Wisconsin–Madison’s online Capstone Certificate in Data Analytics for Decision Making prepares you for that role in just three semesters.

Our program is designed for working professionals, and course assignments are designed to be immediately applicable in organizational management and project planning. You’ll develop research projects that address your organization’s current strategic goals, apply a range of quantitative and qualitative data collection and analysis methodologies, develop better data management processes, and learn to communicate your findings effectively with your team. You will also learn about current organizational, public, and commercial data sources, and be able to explain the shortcomings of datasets and many data analysis methods.

Courses are taught by instructors from UW’s highly-ranked Information School and the Communications department, so you gain a highly marketable, interdisciplinary education.

Admissions requirements

All applicants must:

  • Have a bachelor’s degree from an accredited institution.
  • Have a minimum undergraduate GPA of 3.0 on the last 60 credits of degree.
  • Submit evidence of English language proficiency, if applicable. The required proficiency scores are: TOEFL IBT 92, PBT 580; or IELTS 7.0.

Application materials required:

  • Online application
  • Statement of interest
  • Transcripts

Connect with us

Pathways: MS Information

November 09
9-10 a.m.
Learn about the rapidly expanding field of data and information from a panel of faculty from the School of Computer, Data & Information Sciences.
Register for Faculty Spotlight: MS Information

Virtual Open House: Explore and Apply to Graduate School at UW-Madison

November 10
8:30 a.m.-3 p.m.
Meet with staff and faculty from our 160+ graduate degree programs, gain insight into the application process, and discover the array of services and resources available to graduate students at UW–Madison.
Register for Grad School Virtual Open House

View all events

Program highlights

  • Our online and accelerated curriculum allows you to complete your coursework from anywhere in the world in just one year.
  • Courses are taught by instructors from UW–Madison’s highly-ranked Information School and the Communications Department, so you gain a highly marketable, interdisciplinary education.
  • There are no statistics, mathematics, or computer science prerequisites required—you learn all the sought-after data analysis and interpretation skills you need during the program.

How you'll learn

  • You complete the certificate entirely online in three semesters, making it easier to balance your workload, education, and personal life. You choose when you do most of your work each week.
  • Complete three courses of three credits each—one required course per semester.
  • We focus on activity-based learning methods that you can apply immediately at work.
  • Work on assignments both individually and with a group.

Sample curriculum

  • Introductory Analytics for Decision Making
  • Data Mining, Planning, and Management
  • Data Visualization and Communication for Decision Making

Job outlook

Top Job Titles
  • Learning Performance Designer/Broker, Wellness, Telesales
  • Process Engineer
  • Solutions Architect
  • Business Analyst
  • Marketing Manager
Top Industries
  • Professional, Scientific and Technical Services
  • Insurance Carriers and Related Activities
  • Credit Intermediation and Related Activities

Market Salary
$100K in 2019

Projected Job Growth
14.3% Management Analysts (2016-2026)

Top Employers
  • PricewaterhouseCoopers
  • Wells Fargo
  • Amthem Blue Cross
  • American Heart Association Incorporated

Source: Burning Glass Technologies: Labor Insight. 2020.
Burning Glass Technologies’ Market Salary is an estimated expected salary. Market Salary uses machine learning algorithms to account for experience, skill, and education among other factors that may impact individual salaries.

Ready to learn more about Data Analytics for Decision Making?
View the UW-Madison Guide

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Connect with our enrollment coaches

Our friendly, knowledgeable enrollment coaches are here to answer your questions. Contact an enrollment coach to:

  • Learn how to make this program work with your life/schedule
  • Verify credit transfers
  • Get help with your application
  • Determine if financial aid is available

Visit with our coaches on campus or at an upcoming student fair in your area. Search student fairs & events

Connect with a coach